E-liquid

E-liquid at The Electronic Cigarette Company

We are proud to stock eliquid ranges from all the leading brands, manufactured here in the UK to the highest standards. Our range will provide you with exceptional choice, value, and quality.

Explore all our e-liquid brands to find your new favourite vape liquid!

What is E-liquid?

Put simply, it is a combination of nicotine, flavourings, and diluent (propylene glycol or vegetable glycerine) which is heated by the coil in your e-cigarette to produce vapour. This provides a sensation that closely mimics the experience of smoking a real cigarette.

Related - More About Vape Liquid

Its Benefits…

• By vapourising eliquid, you won’t be inhaling toxins and other harmful chemicals found in tobacco.
• It’s at least 95% safer than smoking.
• E-liquid also comes in a wide range of vape flavours, so you will never be stuck with the taste of tobacco.
• You can even mix your own flavour!

What Are The Different Types Of E-liquid?

Pre-Mixed E-liquid

The most popular choice with vapers, our extensive range of 10ml pre-mixed e-liquid offers hundreds of vape flavours, including high VG, high PG, and 50/50 options. Many brands are available in 10ml, such as Double Drip, Element, Pocket Fuel and Riot Squad.

Nicotine Salt E-liquid

Nic salts provide a slightly different vaping experience compared to regular e-liquid. Designed to closely mimic the natural salts found in tobacco leaf, they are capable of delivering a much smoother nicotine delivery, even at high strengths. Ideal for use with e-cigs such as vape pods and starter kits. There is a wide range brands including Got Salts and Ohm Brew with lower strength options suited for use in sub-ohm vape kits.

Related - The Best Nic Salt E-liquids

Hybrid Nicotine

This type of e-liquid is designed to find the balance between nic salt and freebase nicotine. Hybrid liquid gives a sharper throat hit than nic salt but provides the same absorption rate so vapers get a fast nicotine hit. Riot Squad PUNX is a great option for vapers looking for a hybrid liquid.

Short Fill vape liquid

This type of e liquid is great for vapers who need to carry larger quantities of juice. They come without nicotine, however, there is always some additional space within each bottle to add a nicotine shot of your chosen strength.

Related - The Best Shortfill E-liquids

Nic Shots

These are used with short-fill e-liquid or when mixing your own. They add or increase nicotine strength. Available in high 1.8% (18mg) and 2.0% (20mg) options, they are cost-effective! And, can be purchased in high VG, nic salt, and balanced 50/50 options. From Element, Nic Nic 70/30, Top Shot and Vampire Vape's NicIt UP.

DIY E-liquids

A lot of vapers have turned towards making their own e-liquids as their great value for money. We supply high-quality concentrates and diluents (PG, VG & AG) to help you get everything just right.

Read More - How to Make Your Own Vape Juice

E-liquid Ingredients

The two main ingredients in e-liquid are propylene glycol and vegetable glycerine. Each offer their own traits with VG producing the vapour and PG creating the throat hit. PG also carries the flavouring. Nicotine is another ingredient and comes in a small concentration to deliver the equivalent of a packet of cigarettes.

What Nicotine Strength Should I Choose?

Your nicotine strength should be determined by the number of cigarettes you smoke each day.

• Heavy smokers, smoking 20+ cigarettes a day should choose a 1.8% e-liquid.
• For Smokers, smoking 20-10 a day, choose a 1.2% eliquid.
• Light smokers, smoking less than 10 a day will be satisfied with a 0.6% or 0.3% nicotine strength.

Read more - Choosing the Right Nicotine Strength

PG VG Ratio Is Important

The ratio of PG and VG in you e-liquid is important. This is because it determines the quality of the vape. Different ratios are also specifically designed to be used with certain kits or coils for either MTL or DL vaping. Liquid with a high VG content is much thicker and cant be absorbed by high resistance coils. However, Sub ohm coils with larger wicking holes easily absorb this type of vape juice. They also output a higher wattage to produce larger clouds of vaper. A liquid with more PG has a stronger flavour and throat hit. When used for direct-lung vaping it can be too harsh. Whereas, for MTL vaping it is the ideal choice.

What Flavour Should I Choose?

Your ideal juice flavour all depends on your personal preference of taste. If you’re just making the smoking to vaping switch, it’s a good idea to explore our range of 10ml eliquids. Once you find one you love to vape all day, then you can stock up with a 100ml bottle.

For flavour inspiration read more - Best Eliquids of 2021

Best MTL E-liquid

50/50 e-liquid is the safest choice as it is suitable for most vaping techniques. However, liquid with a high PG content such as TECC Titan will give a stronger flavour and throat hit. As this style doesn’t use as much liquid as DL vaping higher strength e-juice will be needed to get enough nicotine out of your vape. It is also best to use a low powered kit when MTL vaping, or set your device to under 20W. Also, make sure you are using the right coils. Anything above a 0.7ohm resistance will do. Shortfill or high VG liquid should be avoided as it is too thick for the coil to absorb. Plus, because these are designed for sub-ohm vaping the flavour and strength is much lower. Attempting to use this vape juice to MTL vape will most likely lead to your coil burning.

Best DL E-liquid

Similarly, to MTL vaping the simple option is to go with 50/50 e-liquid. This is because it has a balanced ratio of vapour and flavour. If vaping at higher power settings the best choice is shortfill e-liquid. This type of vape juice comes in larger bottles so can last longer than 10ml. It also gives a smoother vape which is suited to sub-ohm vaping. Using nic salt e-liquid to DL vape will be too harsh.

The Best Way To Store E-liquid

To keep you e-liquid stay are fresh as possible it is important to store it correctly. The best way to store it is in a cool and dark place. A cupboard is the easiest spot. When left in direct sunlight the e-liquid will go off quicker. Although it should still be safe to vape, the flavour will have changed or got weaker. The nicotine will also not be as strong.

Cheaper Than Smoking

The cost of smoking is high and continues to grow each year. It makes sense financially to make the switch from cigarettes to vaping. A 10ml bottle of e-liquid provides enough for a full day of vaping. This may differ depending on the style of vaping or how often they use their e-cig. The variety of strengths allow vapers to find the right one to deliver enough nicotine for the day. A smoker who goes through 20 cigarettes a day can get their nicotine fix from as little as £2.49. That is way cheaper than a pack of cigarettes and much healthier.

E-liquid Compliance

In the UK and EU all e-liquid sold must follow TPD regulations. These products are also submitted to the MHRA that is responsible for approving medical grade products for use in the UK. At The Electronic Cigarette Company we only stock UK compliant e-liquid to ensure our customer are confident their products are of the highest quality.

If you are unsure where to begin, or require more help understanding the different types of eliquid, look in the bottom right of your screen for our live chat window (Live Chat available Mon-Fri 9am-4:45pm).