E-liquid, or vape juice, is the fluid used in an e-cig or vape kit which, when heated, produces the vapour you inhale. E-Liquid is available in an assortment of sizes, flavours and nicotine strengths. E-liquids come in a range of options including premixed varieties, nicotine salts, which deliver a smooth throat hit, or shortfill, which you can add your own nicotine to. Whether an experienced user or new to vaping, there’s a huge choice of e-liquid brands, strengths and flavours to choose from.
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E-liquid at The Electronic Cigarette Company
We stock e liquid ranges from all the best brands, with most made right here in the UK to the highest standards. Our range gives you great choice, value, and quality.
Explore all our liquid brands to find your new favourite vape liquid!
E-cigarettes are around 95% safer than smoking and, with so many e-liquid options, they also give users much more choice, from flavours and nicotine strengths right down to the throat hit you can expect. Choosing an e-liquid comes down to personal choice but there are several factors to consider when deciding.
PG or VG?
E-liquid is a mix of nicotine and flavour combined with one of two diluents, PG (propylene glycol) or VG (vegetable glycerine). All e-liquid contains a ratio of PG to VG, and these base liquids are what deliver the nicotine and produce the vapour you inhale. The ratio you use affects the throat hit, the amount of cloud and strength of flavour, so it's worth figuring out your preferred ratio. Our guide to PG & VG can help you decide.
Direct to Lung or Mouth to Lung Vaping
Direct to lung vaping (DTL) is a vaping technique where vapour is inhaled directly to the lungs by essentially taking a big breath. Mouth to lung vaping is a closer method to traditional smoking, whereby you hold vapour in your mouth for a short space of time before inhaling. Different e-liquids are better suited to each technique. To find out which ones, take a look at The Best Mouth to Lung e-liquids and The Best Direct Lung e-liquid.
New vapers in particular need to pay attention to the nicotine strength of their e-liquid. If it’s too low you may find you still have a craving, but too high and you could end up feeling sick. As a general rule, the amount you smoked previously can indicate which nicotine strength you should go for. Get help Choosing The Right Nicotine Strength.
There’s a massive amount of flavours to choose from with e-liquids and it all comes down to personal taste. Vape juices come in different flavour profiles and include things like desserts, menthols or fruits. If you’re just making the switch to vaping, it’s a good idea to explore our range of 10ml e-liquids. When you find one you love, then you can stock up with a 100ml bottle.
The different types of e-liquid
Once you’ve sussed out the various elements of e-liquid, or maybe you’re a seasoned vaper wanting to try something new, you can discover different e-liquids from premixed to hybrid styles and even make your own.
The most popular choice with vapers, our extensive range of 10ml pre-mixed liquid offers hundreds of flavours, including high VG, high PG, and 50/50 options. Some best selling brands include Double Drip, Element, Pocket Fuel and Riot Squad.
Nicotine Salt E-liquid
Nic salts closely mimic the natural salts found in the tobacco leaf. They are able to deliver a smoother nicotine hit, even at high strengths and are ideal for use with e-cigarettes like vape pods and starter kits.
Hybrid nicotine such as Riot Squad PUNX is a balance between freebase nicotine and nic salt. It gives a sharper throat hit like freebase nicotine but provides the same absorption rate as nic salts, so vapers also get a fast nicotine hit.
Shortfill Vape Liquid
Shortfill vape liquid comes without the nicotine. However, there is space in each bottle to add a nicotine shot of your chosen strength.
These are added to shortfill e-liquid, or when mixing your own, and are used to add or increase nicotine strength. They are available in high VG, nic salt, and 50/50 options and can work out as more cost effective.
A lot of vapers have turned towards making their own liquids as they are great value for money. We supply high quality concentrates and diluents (PG, VG & AG) to help you get things just right.
In the UK and EU all e-liquid sold must follow TRPR laws. These products are also submitted to the MHRA, which approves medical grade products for use in the UK. Our online vape store only stocks UK compliant vape liquid to give our customers confidence that our products are of the highest quality. You can read more about how our products comply in our Tobacco and Related Products Regulations 2016 (TRPR) guide.