New Products
E-cigarette technology is constantly evolving and at The Electronic Cigarette Company, we love to keep with the times by stocking all the latest releases! Here you will find e-cigarettes, e-liquid, and vaping accessories from top brands including Elf Bar, Lost Mary, OXVA, VOOPOO, and many more.
To keep up to date with new products, sign up for our weekly newsletter to receive information on all the latest releases and product news.

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Double Brew Originals Nic Salts
- 7 Classic Flavours
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ZORVA Liq E-liquid
- 10 Bold Flavours
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Vaporesso XROS 5 Pod Kit
- HD Colour Display
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Vaporesso XROS 5 Mini
- 1500mAh Battery
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Uwell Caliburn G4 Pod Kit
- 1300mAh Battery
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Uwell Caliburn G4 Mini Pod Kit
- 1100mAh Battery
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Elf Bar ELFLIQ ELFA Turbo Kit
- Compatible with ELFA Pro Pods
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Hexus Go Vape Kit
- 2+10ml Refill Pod
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OXVA XLIM SQ Pro 2
- 1600mAh Battery
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RELX MAXGO 12K Pod Kit
- Reusable & Rechargeable
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RELX MAXGO Pods
- Up to 12,000 Puffs
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VLTZ Re:fuel 2
- Reusable Alternative
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Titan X 10K Prefilled Pod Vape
- Rechargeable & Reusable
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Titan X Prefilled Pods
- 2ml Tank & 3 x 5ml Prefilled Pods
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Juicy Pod Novamax 10k Prefilled Vape Kit
- 2000mAh Rechargeable Battery
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Vaporesso ECO One
- 1100mAh Battery
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OXVA XLIM Classic Edition
- Uses XLIM Top Fill Pods
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Uwell Crown S
- Up to 75W
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GeekVape Sonder Q Lite
- 500mAh Battery
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Aspire Gotek X II
- 800mAh battery
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Gold Rush Nicotine Pouches
- 6 flavours, 3 strengths
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Elf Bar Tacja Nicotine Pouches
- Tobacco free
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Nordic Spirit Nicotine Pouches
- 6 flavours
New Products At The Electronic Cigarette Company
We aim to be the first to market with as many new products as possible. Here you can keep an eye on all the latest releases we have that are new and coming soon. Be sure to bookmark this page so you can keep up to date with the latest and greatest from your favourite vaping brands.
Cheapest UK Vapes
Not only do we aim to be first to market, but we're confident in our pricing too. We believe that we provide some of the cheapest vapes in the UK, and are constantly reviewing our prices to remain competitive. We even offer a coil price promise and e-liquid price match, which guarantees the cheapest UK price or we'll give you DOUBLE the difference back!
Why Choose The Electronic Cigarette Company?
All of our vape products are genuine and come direct from the official distributor. We strive to give you the very best value prices so you don't need to shop around. We're also one of the few UK online vape stores that offers a complete customer service experience. Whether you need to call, email or chat in real-time using our live chat service, our team is here when you need them most.
We also reward customer loyalty with our exclusive Vape Plus group, give free nic shots with every shortfill e-liquid and offer free UK shipping on all orders over £15! With all these great benefits, why shop anywhere else?
Need some help? Look in the bottom right of your screen for our live chat which is available Monday 10am - 4pm and Tuesday - Friday, 9:15am - 4pm