{"id":31854,"date":"2026-10-09T15:32:18","date_gmt":"2026-10-09T14:32:18","guid":{"rendered":"https:\/\/www.theelectroniccigarette.co.uk\/blog\/?p=31854"},"modified":"2026-10-09T15:59:06","modified_gmt":"2026-10-09T14:59:06","slug":"is-vaping-still-cheaper-than-smoking-after-vpd","status":"publish","type":"post","link":"https:\/\/www.theelectroniccigarette.co.uk\/blog\/is-vaping-still-cheaper-than-smoking-after-vpd\/","title":{"rendered":"Is Vaping Still Cheaper Than Smoking After VPD?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Will Vaping be cheaper than smoking now VPD is here? It&#8217;s a valid concern, so we have done the hard work to try and answer that for you. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Will Vaping Remain Cheaper Than Smoking?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Yes. Vaping remains <strong>significantly cheaper<\/strong> than smoking in the UK, even after Vaping Products Duty (VPD) comes into force.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That doesn&#8217;t mean vaping will be unaffected, it will be.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As of the 1st October 2026, Vaping Products Duty introduced a charge of \u00a32.20 per 10ml of vaping liquid, or 22p per ml (\u00a32.64 with VAT added). However, tobacco duty is also increasing, adding further cost to cigarettes and other tobacco products.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Importantly, the two products aren&#8217;t starting from anything like the same price.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A smoker buying a \u00a317.80 packet of 20 cigarettes every day is already spending more than \u00a3500 a month. A vaper buying several 10ml bottles of e-liquid, or using a big puff kit, will still spend considerably less.<\/p>\n\n\n\n<p class=\"has-background wp-block-paragraph\" style=\"background-color:#c1d3c4\"><strong>And at The Electronic Cigarette Company, we&#8217;re going one step further.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Electronic Cigarette Company Price Freeze<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"441\" height=\"139\" src=\"https:\/\/www.theelectroniccigarette.co.uk\/blog\/app\/uploads\/2026\/10\/price-freeze-small-light.png\" alt=\"price freeze graphic with dark grey font on a light green background\" class=\"wp-image-31880\" srcset=\"https:\/\/www.theelectroniccigarette.co.uk\/blog\/app\/uploads\/2026\/10\/price-freeze-small-light.png 441w, https:\/\/www.theelectroniccigarette.co.uk\/blog\/app\/uploads\/2026\/10\/price-freeze-small-light-360x113.png 360w\" sizes=\"auto, (max-width: 441px) 100vw, 441px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">We&#8217;re currently <strong>freezing prices at pre-VPD levels<\/strong> on some of our most popular products, including ELFLIQ, ELUX Legend E-liquid and Hayati pods, meaning customers can continue buying these products at their existing prices for as long as stock allows.<\/p>\n\n\n\n<p class=\"has-background wp-block-paragraph\" style=\"background-color:#c1d3c4\">The <strong>Price Freeze<\/strong> can continue until no later than April 2027. After this, only tax stamped products may be sold, and costs may need to be reflected in pricing. <strong>It could end sooner<\/strong> if our pre-VPD stock runs out before then.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So, for customers shopping with us, the cost of vaping can remain <strong>lower<\/strong> than the VPD calculations shown below for the time being.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How Much Will Vaping Products Duty Add?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">HMRC has set VPD at \u00a32.20 per 10ml of vaping liquid (\u00a32.64 with VAT).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Thats:<\/p>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table class=\"has-background has-fixed-layout\" style=\"background-color:#c1d3c4\"><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>Liquid Amount<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>VPD &amp; VAT<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">2ml<\/td><td class=\"has-text-align-center\" data-align=\"center\">\u00a30.53p<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">5ml<\/td><td class=\"has-text-align-center\" data-align=\"center\">\u00a31.32<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">10ml<\/td><td class=\"has-text-align-center\" data-align=\"center\">\u00a32.64<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">12ml<\/td><td class=\"has-text-align-center\" data-align=\"center\">\u00a33.17<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">20ml<\/td><td class=\"has-text-align-center\" data-align=\"center\">\u00a35.28<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">22ml<\/td><td class=\"has-text-align-center\" data-align=\"center\">\u00a35.81<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The duty applies whether or not the liquid contains nicotine.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Importantly, this is not a \u00a32.20 tax on every vape.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A refillable vape kit sold without liquid<strong> will not be subject to VPD<\/strong>. The duty applies only to e-liquid.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It&#8217;s a particularly important point to remember when you&#8217;re comparing costs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How Much Does Smoking Cost in 2026?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The 2026 price information gives us a useful benchmark.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">ASH Scotland reported an <strong>average price of \u00a317.80 for a 20-pack of cigarettes<\/strong> in January 2026, with the most expensive brands costing around \u00a319.65 to \u00a320.05.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At \u00a317.80 a packet, smoking 20 cigarettes every day costs:<\/p>\n\n\n\n<ul style=\"background-color:#c1d3c4\" class=\"wp-block-list has-background\">\n<li>\u00a317.80 per day<\/li>\n\n\n\n<li>\u00a3124.60 per week<\/li>\n\n\n\n<li>\u00a3534 per 30-day month<\/li>\n\n\n\n<li>\u00a36,497 per year<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">And that was <em>before<\/em> the October 2026 tobacco duty increase.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Cigarettes Are Getting More Expensive<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">VPD isn&#8217;t the only tax change taking place on 1st October 2026.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Government is also increasing Tobacco Products Duty.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">From 1st October, cigarette duty is set at the higher of 16.5% of the retail price plus \u00a3394.09 per 1,000 cigarettes, or the minimum excise level of \u00a3518.75 per 1,000 cigarettes. HMRC estimates the change adds <strong>\u00a31.21 to a packet of 20 cigarettes<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If that full \u00a31.21 increase is reflected in the retail price, our \u00a317.80 benchmark becomes roughly:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u00a319.01 per packet.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That would mean a 20-a-day smoker spends approximately:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00a3570.30 per month.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Or:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00a36,935.50 per year.<\/p>\n\n\n\n<p class=\"has-background wp-block-paragraph\" style=\"background-color:#c1d3c4\">This is an<strong> important comparison<\/strong>, as it shows smoking costs aren&#8217;t staying the same while vaping becomes subject to VPD.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Vaping vs Smoking: An Example<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Let&#8217;s take a vaper using 80ml of e-liquid per month.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Suppose the current price of a 10ml bottle is \u00a32.49.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Eight bottles cost:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00a319.92<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">After adding the full \u00a32.64 VPD\/VAT to each bottle:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00a35.13 x 8 = \u00a341.04<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Even at full post duty numbers, that&#8217;s about <strong>\u00a341.04 per month<\/strong> for 80ml of liquid.<\/p>\n\n\n\n<p class=\"has-background wp-block-paragraph\" style=\"background-color:#c1d3c4\">Compare that with approximately <strong>\u00a3570.30 per month<\/strong> for someone smoking 20 cigarettes a day at the post October increase.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Of course, we know individual vaping consumption varies wildly, and the cost of a complete vaping setup also includes the device and, depending on the system, replacement pods or coils.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But ultimately, the underlying price difference here really is material.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What About Big Puff Vapes?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Big puff vapes are affected because e-liquid comes with the product.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, the <a href=\"https:\/\/www.theelectroniccigarette.co.uk\/hayati-pro-max-plus\" target=\"_blank\" rel=\"noreferrer noopener\">Hayati Pro Max Plus<\/a> contains 12ml of liquid.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At 22p per ml, the VPD attributable to that liquid is:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">12ml x \u00a30.22 = \u00a32.64 (\u00a33.17 with VAT)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Our current price is \u00a37.99, so with VPD being passed directly through to the customer, the illustrative price would be \u00a311.16 with VAT.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That&#8217;s still <strong>dramatically<\/strong> below the cost of buying 20 cigarettes every day.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The same principle applies to larger systems.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A product containing 20ml of liquid carries \u00a35.28 of VPD, whereas a 22ml product has \u00a35.81.<\/p>\n\n\n\n<p class=\"has-background wp-block-paragraph\" style=\"background-color:#c1d3c4\">The more liquid a product contains, the greater the VPD charge, but that also means the customer is receiving <strong>considerably<\/strong> more vaping liquid.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Our Price Freeze Makes the Difference<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"181\" height=\"295\" src=\"https:\/\/www.theelectroniccigarette.co.uk\/blog\/app\/uploads\/2026\/10\/price-freeze-big-dark.png\" alt=\"price freeze graphic with light green font on a dark grey background\" class=\"wp-image-31883\"\/><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"background-color:#c1d3c4;flex-basis:50%\">\n<p class=\"wp-block-paragraph\">Here at The Electronic Cigarette Company, we have introduced a <strong>Price Freeze<\/strong> on selected popular products.<\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">That includes products such as:<\/p>\n\n\n\n<ul style=\"background-color:#c1d3c4\" class=\"wp-block-list has-background\">\n<li><a href=\"https:\/\/www.theelectroniccigarette.co.uk\/elf-bar-elfliq-e-liquid\" target=\"_blank\" rel=\"noreferrer noopener\">ELFLIQ<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.theelectroniccigarette.co.uk\/elux-legend-nic-salts\" target=\"_blank\" rel=\"noreferrer noopener\">ELUX Legend E-liquid<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.theelectroniccigarette.co.uk\/brands\/hayati\" target=\"_blank\" rel=\"noreferrer noopener\">Hayati pods<\/a><\/li>\n\n\n\n<li>Other select popular products<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">This means you can <strong>continue getting the same pricing<\/strong> on eligible stock, rather than immediately paying VPD prices.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Price Freeze can run until April 2027 at the latest, although it could end earlier if the stock covered by the initiative sells through.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For now, it&#8217;s a great opportunity to continue buying popular vaping products at their existing prices <strong>while stocks last<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">So Is Vaping Still Cheaper Than Smoking?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">By a very wide margin for many people, yes.<\/p>\n\n\n\n<p class=\"has-background wp-block-paragraph\" style=\"background-color:#c1d3c4\">VPD will narrow the gap a little, particularly for high capacity liquid products. But it doesn&#8217;t change the significant cost difference between buying vape liquid and buying a packet of cigarettes every day.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A 20 per day smoker spending around \u00a319.01 a day is spending more than \u00a3570 every 30 days.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A vaper using eight bottles of e-liquid per month is likely to spend little more than \u00a340. Even with the cost of replacement pods, batteries or kits, you&#8217;ll potentially still save hundreds per month.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Big puff users need to look more carefully at liquid capacity and replacement frequency. But these products can still offer great value, because one product can contain 10ml, 12ml, 20ml or more of vaping liquid.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">VPD will make vaping more expensive. There&#8217;s no point pretending otherwise.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But to think that the VPD will make vaping as expensive as smoking simply doesn&#8217;t stand up to the numbers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">VPD is \u00a32.64 with VAT per 10ml.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tobacco duty is also increasing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And cigarette prices are already <strong>vastly higher<\/strong> than the cost of most vaping formats.<\/p>\n\n\n\n<p class=\"has-background wp-block-paragraph\" style=\"background-color:#c1d3c4\">Plus, for customers of The Electronic Cigarette Company, our <strong>Price Freeze<\/strong> also means selected popular products remain at their pre-VPD prices for as long as our eligible stock lasts.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you&#8217;re trying to work out exactly what your vaping needs will cost after VPD, we have further articles covering <a href=\"https:\/\/www.theelectroniccigarette.co.uk\/blog\/how-much-will-e-liquid-prices-rise-in-2026\/\" target=\"_blank\" rel=\"noreferrer noopener\">e-liquid<\/a>, <a href=\"https:\/\/www.theelectroniccigarette.co.uk\/blog\/how-the-vape-tax-affects-prefilled-pods\/\" target=\"_blank\" rel=\"noreferrer noopener\">prefilled pods<\/a>, <a href=\"https:\/\/www.theelectroniccigarette.co.uk\/blog\/how-vpd-affects-big-puff-vapes\/\" target=\"_blank\" rel=\"noreferrer noopener\">big puff vapes<\/a> and the wider <a href=\"https:\/\/www.theelectroniccigarette.co.uk\/blog\/uk-vape-tax-everything-you-need-to-know\/\" target=\"_blank\" rel=\"noreferrer noopener\">UK VPD changes<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Sources<\/h2>\n\n\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-4fc3f8e1 wp-block-group-is-layout-flex\">\n<p class=\"wp-block-paragraph\">(1). <a href=\"https:\/\/www.gov.uk\/guidance\/how-to-pay-vaping-products-duty\">HMRC<\/a> \u2013 How to Pay Vaping Products Duty<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">(2). <a href=\"https:\/\/www.gov.uk\/government\/publications\/rates-and-allowances-excise-duty-tobacco-duty\/excise-duty-tobacco-duty-rates\">HMRC<\/a> \u2013 Tobacco Products Duty Rates<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">(3). <a href=\"https:\/\/ashscotland.org.uk\/briefing\/cost-of-smoking\/\">ASH Scotland<\/a> \u2013 Cost of Smoking<\/p>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/13bd8fb752c1cbb223a873b632f29f5288197e7a1f26d15bfad0ea3a6ce06d7f?s=96&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/13bd8fb752c1cbb223a873b632f29f5288197e7a1f26d15bfad0ea3a6ce06d7f?s=192&#038;d=mm&#038;r=g 2x' class='avatar avatar-96 photo' height='96' width='96' \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__byline\">Written by<\/p><p class=\"wp-block-post-author__name\"><a href=\"https:\/\/www.theelectroniccigarette.co.uk\/blog\/author\/rick\/\" target=\"_blank\">Richard Fleetwood<\/a><\/p><p class=\"wp-block-post-author__bio\">Richard joined the business in 2014. Having worked as Customer Service Manager for 3 years, he was since promoted and enjoyed a 9-year stretch as Web\/E-commerce Manager, using his vaping expertise to oversee impressive website growth, written content, blogs and weekly customer communications. \r\n\r\nHe now serves as SEO Content Writer. Providing content that gives vapers the help and advice they need to make an informed choice is his specialty. Having also worked in the product &amp; technical department, he is no stranger to breaking down various vape jargon and product specifications into something that is easy to read and understand.\r\n\r\nAn experienced vaper for over 13 years, he is passionate about writing for the website and blogs in support of the industry he loves. He has formed connections with major brands like Innokin, SMOK, VOOPOO and many more. He loves spending time gaming and is also a huge Iron Maiden fan!<\/p><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Will Vaping be cheaper than smoking now VPD is here? It&#8217;s a valid concern, so we have done the hard&hellip;<\/p>\n","protected":false},"author":2,"featured_media":31879,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1593],"tags":[],"class_list":["post-31854","post","type-post","status-publish","format-standard","has-post-thumbnail","category-vaping-regulations","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Is Vaping Still Cheaper Than Smoking After VPD? | TECC Blog<\/title>\n<meta name=\"description\" content=\"Is vaping still cheaper than smoking after the VPD? Compare the cost of cigarettes, e-liquid and prefilled vapes before and after the duty.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.theelectroniccigarette.co.uk\/blog\/is-vaping-still-cheaper-than-smoking-after-vpd\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Is Vaping Still Cheaper Than Smoking After VPD? | TECC Blog\" \/>\n<meta property=\"og:description\" content=\"Is vaping still cheaper than smoking after the VPD? 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