{"id":16211,"date":"2022-04-25T11:32:24","date_gmt":"2022-04-25T10:32:24","guid":{"rendered":"https:\/\/www.theelectroniccigarette.co.uk\/blog\/?p=16211"},"modified":"2026-03-23T13:52:29","modified_gmt":"2026-03-23T13:52:29","slug":"scottish-government-plans-to-tighten-the-rules-on-vaping-advertisement","status":"publish","type":"post","link":"https:\/\/www.theelectroniccigarette.co.uk\/blog\/scottish-government-plans-to-tighten-the-rules-on-vaping-advertisement\/","title":{"rendered":"Scottish Government plans to tighten the rules on vaping advertisement"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.theelectroniccigarette.co.uk\/blog\/wp-content\/uploads\/2022\/04\/Scotland-plans-to-tighten-the-rules-on-vaping-large-1024x576.jpg\" alt=\"Scotland plans to tighten the rules on vaping large\" class=\"wp-image-16216\" srcset=\"https:\/\/www.theelectroniccigarette.co.uk\/blog\/wp-content\/uploads\/2022\/04\/Scotland-plans-to-tighten-the-rules-on-vaping-large-1024x576.jpg 1024w, https:\/\/www.theelectroniccigarette.co.uk\/blog\/wp-content\/uploads\/2022\/04\/Scotland-plans-to-tighten-the-rules-on-vaping-large-360x203.jpg 360w, https:\/\/www.theelectroniccigarette.co.uk\/blog\/wp-content\/uploads\/2022\/04\/Scotland-plans-to-tighten-the-rules-on-vaping-large-768x432.jpg 768w, https:\/\/www.theelectroniccigarette.co.uk\/blog\/wp-content\/uploads\/2022\/04\/Scotland-plans-to-tighten-the-rules-on-vaping-large-1536x865.jpg 1536w, https:\/\/www.theelectroniccigarette.co.uk\/blog\/wp-content\/uploads\/2022\/04\/Scotland-plans-to-tighten-the-rules-on-vaping-large.jpg 1636w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>As worries grow about underage vaping, the Scottish Government has proposed to ban all advertising of vaping products<sup><a href=\"#sources\">[1]<\/a><\/sup>. Many in the industry feel this is a very reactionary response that has little consideration for the impact this will have on smokers. Mark Oates from the Adam Smith Institute said \u2018the strategy currently being considered is ill thought through and could lead to more smokers dying\u2019<sup><a href=\"#sources\">[2]<\/a><\/sup>. As part of this the Scottish Government has launched a consultation to gather the opinions of the proposed plans. So, let\u2019s take a look at what is actually being proposed.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What is the proposal?<\/h2>\n\n\n\n<p>The Tobacco Control Action Plan<sup><a href=\"#sources\">[3]<\/a><\/sup> was introduced in 2018 and aims to reduce the use of tobacco and the associated harm in Scotland. As part of this a consultation has been set up to gain an understanding of the public perception of these plans<sup><a href=\"#sources\">[4]<\/a><\/sup>. The consultation asks members of the public for their opinions on banning the following:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Advertising and brand-sharing<\/li><li>Free distribution and reduced pricing<\/li><li>Sponsorship<\/li><\/ul>\n\n\n\n<p>The reasoning behind this is that they believe vaping products should only be exposed to smokers. This means no one else should be able to see vaping adverts or promotions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How will this impact smokers in Scotland?<\/h2>\n\n\n\n<p>As with many of these proposals put forward, it treats vaping like smoking rather than a safer alternative to help save lives. The UK Health Security Agency (UKHSA) acknowledges that <a href=\"https:\/\/www.theelectroniccigarette.co.uk\/vape-kits\/vaping-vs-smoking-facts-figures\" target=\"_blank\" rel=\"noreferrer noopener\">vaping is 95% less harmful than smoking<\/a><sup><a href=\"#sources\">[5]<\/a><\/sup>. However, government proposals never seem to take this into consideration.<\/p>\n\n\n\n<p>If these plans go ahead, it will make it even harder for smokers to access safer alternatives to cigarettes. It will also reinforce the false perception that vaping is just as harmful as smoking making it harder to de-normalise cigarette use.<\/p>\n\n\n\n<p>Until smoking has been mostly eliminated from the market, these types of restrictions only damage the progress vaping has made in helping people quit.<\/p>\n\n\n\n<p>As vaping is still unfamiliar to many smokers it is important that we can use advertising and promotions to encourage people to switch to a safer alternative while providing educational information.<\/p>\n\n\n\n<p>For example, in a convenience store where a smoker will traditionally go to buy a pack of cigarettes it is crucial that safer alternatives are advertised clearly. Although non smokers will still see this, it shouldn\u2019t impact their purchase as they don\u2019t intent to purchase products containing nicotine.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Another blow to vape stores<\/h2>\n\n\n\n<p>After an extremely difficult 2 years for vape stores with lockdowns, many have struggled to survive and some have had to close down completely. These are the businesses that work everyday to help save lives by helping smokers to quit. By introducing these restrictions, it will be another massive hurdle for these businesses. With less ways of reaching out this could result in more stores closing. As a result, there will be fewer stores people can visit to find an alternative to cigarettes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Alternative ideas<\/h2>\n\n\n\n<p>Although there is a well-intended purpose for these restrictions, it will also make it harder to demoralise smoking in Scotland. E-cigarettes are one of the best tools to displace smoking. Rather than hiding these products or treating them the same as smoking, the government should look at ways to effectively promote these products to smokers in an educational manner that doesn\u2019t appeal to under 18s.<\/p>\n\n\n\n<p>It is important to tackle underage use so more action should be taken on specific cases of selling to under 18s. This will help to tackle the issue while also not punishing stores who follow challenge 25 policies.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"sources\">Sources<\/h2>\n\n\n\n<p>[1] Scottish Government. (2022). <a href=\"https:\/\/www.gov.scot\/publications\/tightening-rules-advertising-promoting-vaping-products-consultation-paper-2022\/\" target=\"_blank\" rel=\"noreferrer noopener\">Vaping products &#8211; tightening rules on advertising and promotion: consultation 2022. <\/a><\/p>\n\n\n\n<p>[2] Rodger, H. Herald Scotland. (2022). <a href=\"https:\/\/www.heraldscotland.com\/politics\/19901361.scottish-government-plans-ban-vaping-ads-lead-smokers-dying-campaigner-warns\/\" target=\"_blank\" rel=\"noreferrer noopener\">Scottish Government plans to ban vaping ads could lead to more smokers dying, campaigner warns.<\/a><\/p>\n\n\n\n<p>[3] Scottish Government (2018). <a href=\"https:\/\/www.gov.scot\/publications\/raising-scotlands-tobacco-free-generation-tobacco-control-action-plan-2018\/documents\/\" target=\"_blank\" rel=\"noreferrer noopener\">Raising Scotland\u2019s tobacco-free generation: our tobacco control action plan 2018. <\/a><\/p>\n\n\n\n<p>[4] Scottish Government. Health Protection Scotland (2022). <a href=\"https:\/\/www.gov.scot\/binaries\/content\/documents\/govscot\/publications\/consultation-paper\/2022\/02\/tightening-rules-advertising-promoting-vaping-products-consultation-paper-2022\/documents\/tightening-rules-advertising-promoting-vaping-products\/tightening-rules-advertising-promoting-vaping-products\/govscot%3Adocument\/tightening-rules-advertising-promoting-vaping-products.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">&#8216;Tightening rules on advertising and promoting vaping products&#8217;.<\/a><\/p>\n\n\n\n<p>[5] Gov UK. UK Health Security Agency. (2015). Key questions and findings from our e-cigarette evidence update.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As worries grow about underage vaping, the Scottish Government has proposed to ban all advertising of vaping products[1]. Many in&hellip;<\/p>\n","protected":false},"author":10,"featured_media":16216,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1593],"tags":[],"class_list":{"0":"post-16211","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-vaping-regulations","8":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Scottish Government Tightens Vaping Advertisement Rules<\/title>\n<meta name=\"description\" content=\"The Scottish Government has proposed heavy restriction on advertising vaping products. So, what does that means for smokers in Scotland?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.theelectroniccigarette.co.uk\/blog\/scottish-government-plans-to-tighten-the-rules-on-vaping-advertisement\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Scottish Government Tightens Vaping Advertisement Rules\" \/>\n<meta property=\"og:description\" content=\"The Scottish Government has proposed heavy restriction on advertising vaping products. So, what does that means for smokers in Scotland?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.theelectroniccigarette.co.uk\/blog\/scottish-government-plans-to-tighten-the-rules-on-vaping-advertisement\/\" \/>\n<meta property=\"og:site_name\" content=\"TECC Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/teccompanyuk\" \/>\n<meta property=\"article:published_time\" content=\"2022-04-25T10:32:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-23T13:52:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.theelectroniccigarette.co.uk\/blog\/wp-content\/uploads\/2022\/04\/Scotland-plans-to-tighten-the-rules-on-vaping-large.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1636\" \/>\n\t<meta property=\"og:image:height\" content=\"921\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Greg Ruffin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Greg Ruffin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.theelectroniccigarette.co.uk\\\/blog\\\/scottish-government-plans-to-tighten-the-rules-on-vaping-advertisement\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.theelectroniccigarette.co.uk\\\/blog\\\/scottish-government-plans-to-tighten-the-rules-on-vaping-advertisement\\\/\"},\"author\":{\"name\":\"Greg Ruffin\",\"@id\":\"https:\\\/\\\/www.theelectroniccigarette.co.uk\\\/blog\\\/#\\\/schema\\\/person\\\/402d677b93d68b150f19a4c8b5bf1710\"},\"headline\":\"Scottish Government plans to tighten the rules on vaping advertisement\",\"datePublished\":\"2022-04-25T10:32:24+00:00\",\"dateModified\":\"2026-03-23T13:52:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.theelectroniccigarette.co.uk\\\/blog\\\/scottish-government-plans-to-tighten-the-rules-on-vaping-advertisement\\\/\"},\"wordCount\":669,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.theelectroniccigarette.co.uk\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.theelectroniccigarette.co.uk\\\/blog\\\/scottish-government-plans-to-tighten-the-rules-on-vaping-advertisement\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.theelectroniccigarette.co.uk\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/Scotland-plans-to-tighten-the-rules-on-vaping-large.jpg\",\"articleSection\":[\"Vaping Regulations\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.theelectroniccigarette.co.uk\\\/blog\\\/scottish-government-plans-to-tighten-the-rules-on-vaping-advertisement\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.theelectroniccigarette.co.uk\\\/blog\\\/scottish-government-plans-to-tighten-the-rules-on-vaping-advertisement\\\/\",\"url\":\"https:\\\/\\\/www.theelectroniccigarette.co.uk\\\/blog\\\/scottish-government-plans-to-tighten-the-rules-on-vaping-advertisement\\\/\",\"name\":\"Scottish Government Tightens Vaping Advertisement Rules\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.theelectroniccigarette.co.uk\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.theelectroniccigarette.co.uk\\\/blog\\\/scottish-government-plans-to-tighten-the-rules-on-vaping-advertisement\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.theelectroniccigarette.co.uk\\\/blog\\\/scottish-government-plans-to-tighten-the-rules-on-vaping-advertisement\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.theelectroniccigarette.co.uk\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/Scotland-plans-to-tighten-the-rules-on-vaping-large.jpg\",\"datePublished\":\"2022-04-25T10:32:24+00:00\",\"dateModified\":\"2026-03-23T13:52:29+00:00\",\"description\":\"The Scottish Government has proposed heavy restriction on advertising vaping products. 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