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UK Vapour Brands Limited (UKVB)

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Please read our website Terms and Conditions for our 18+ policy…

Please read our website Terms and Conditions for our 18+ policy. .


Keep cartridges and fluid out of reach from children. Nicotine in its…

Keep cartridges and fluid out of reach from children. Nicotine in its pure form is a poison, and can cause harm. All nicotine cartridges and fluid must be kept in a safe place and away from children, as the amount of nicotine in a cartridge, if ingested by a small child could cause serious harm and medical assistance should be sought.

Products / E-Liquid /

E-Liquid Information

What is E-Liquid?

E-liquid is an essential part of using an e-cigarette, it is what produces the vapour that is exhaled. E-liquid is a simple solution consisting of three elements; nicotine, flavour and diluent.

Nicotine: The stimulant in cigarettes and addictive substance that is found in traditional cigarettes. At TECC we work hard to ensure we procure the best quality nicotine bases for all our fluids. We only use UK manufactured pharmaceutical grade nicotine from our trusted suppliers.

Flavouring: Nicotine has no discernible taste. Therefore to produce the taste in your e-liquid a flavour needs to be added. There are various tobacco and non-tobacco flavours that can be used to enhance the flavour of e-liquid. We believe we stock the highest quality ranges with the finest tasting flavours.

Diluents: The diluent essentially performs two functions. Firstly it is added to dilute the mixture of nicotine and flavours to the correct strength. Secondly it adds to the part of the solution that produces the vapour that is inhaled and ‘transports’ both the flavour and nicotine from the electronic cigarette to the user. The common diluents used in our products are:

Propylene Glycol (PG): Our Propylene Glycol is high quality pharmaceutical grade. Propylene Glycol helps to produce what we refer to as ‘throat hit’ in combination with nicotine and flavours.

Vegetable Glycerine (VG): Glycerine helps to produce greater vapour and adds a sweetness and smoothness to the e-liquid

Aqueous Glycerine (AG): Our Aqueous Glycerine is high quality pharmaceutical grade, and is diluted with de-ionised water to keep the same viscosity as Propylene Glycol.

As a guide, our pre-mixed e-liquids contain a mixture of 80% Propylene Glycol and 20% Glycerine.

E-liquid is a simple mixture of these 3 basic components:





The term ‘pre-mixed’ is used to describe ready to use e-liquid. This means with our ‘pre-mixed’ e-liquids, vapers are able to use the e-liquid straight from the bottle.

Here at TECC we stock 4 premium e-liquid ranges:

Titus ADV E-Liquid is expertly crafted in the UK from the finest UK sourced and manufactured ingredients delivering a premium tasting e-liquid at an all-day vaping (ADV) price and includes over 20 flavours that are popular amongst our customers and 3 nicotine strengths in 10ml bottles. Click here to view our Titus ADV range.

Titan E-Liquid is produced by our long-term primary partner Joyetech to European standards of quality and product specification and is available in 10ml bottles, choose from 6 strengths and 20 flavours. Click here to view our Titan range.

Totally Wicked Red Label is a premium e-liquid produced, tested and packaged right here in the UK. This range has 30 flavours, 4 strengths and is available in 10 and 20ml bottles. Click here to view our Totally Wicked Red Label range

Totally Wicked Patriot Range of e-liquids offer distinctive North American flavours and is available in 7 flavours, 3 strengths and 10ml bottles. Click here to view our Totally Wicked’s Patriot range.

E-Liquid Strength

The strength of e-liquid is essentially how much nicotine the fluid contains in a set volume of e-liquid.  The ranges we currently offer express the amount of nicotine as either a percentage or as mg per ml of total fluid. For example fluid with a strength of 1.8% is equivalent to 18mg. As a guide the strength you choose depends on the brand and quantity of traditional cigarettes you smoke.  

So which strength do you need?

This depends on a number of personal factors however, as a simple rule of thumb the following table gives an idea of how our e-liquids compare to conventional cigarette use.

Please note: If you are a new to vaping, you will quickly realise that there is no simple comparison to conventional cigarettes as the variety; freshness and uniqueness of our flavours often make the basic comparison of nicotine content less important than the overall experience you will enjoy. Often it is a case of trial and error until you find your fluid of choice.










Mix Your Own E-Liquid

Our sister company Totally Wicked developed the concept of allowing vapers to create and mix their own fluids in order to satisfy an increasing demand for new flavours and customers preference for how their e-liquid performed.  TECC is proud to offer Totally Wickeds unique and internationally unrivalled ‘mix your own’ products.

Mixing your own e-liquid is relatively simple and once you understand the component parts and their role in making the e-liquid, the rest is fairly easy. The possibilities in terms of flavour and tailoring your e-liquid are endless and only limited by your imagination.

Everything you will ever need to mix your own unique e-liquids to your desired strength and flavour can be found in our in our ‘mix your own’ section including our mixing guide. 






Safety, Quality and Our Assurance.

Since the company’s formation in 2008, The Electronic Cigarette Company has been committed to take a responsible position in sourcing the safest high quality ingredients.

Through laboratory testing in the UK we have procured all our e-liquid ingredients to meet our specific requirements and have developed strong long term relationships with our suppliers. Because of this we can say with confidence that we supply the best, highest grade e-liquids to ensure our customers safety and complete satisfaction.

We have proactively worked with UK authorities and were the first UK e-liquid suppliers to comply with UK CHiP regulation - Chemicals (Hazard Information and Packaging for Supply) Regulations; now known as CLP European Regulation. These are EU rules, regulations and standards for consumer protection.