Writing in the Northern Echo, Journalist Joe Willis wrote that ‘A recent poll of smokers and vapers in the North East of England for No Smoking Day showed that 72 per cent of all e-cigarette users have now given up smoking completely.’
Quoting from the Smoking Toolkit study, the only study of its kind that tracks smokers habits, Willis highlights the successes of e-cigarettes.
“The study shows that nine out of ten e-cigarette users say they are using e-cigarettes as a quit aid to stop smoking tobacco.
Three quarters of all e-cigarette users would like more research to be done into the potential risks of using e-cigarettes, and 17 per cent of all smokers polled said they are confused about the health messages they get around e-cigarettes.”
This last point can be laid squarely at the feet of the media and their bizarre habit of printing unfounded scare stories.
Professor Robert West, professor of Health Psychology at UCL, said: “The impact of e-cigarettes on public health at present comes from attracting people who would otherwise have tried to stop without any useful form of support. We estimate that e-cigarettes have probably helped around 20,000 smokers to quit.
“We can do much better in encouraging more smokers in the North East to try to stop and ensure that they are well informed about the best ways of succeeding. The strongest evidence is for use of a prescription medicine plus specialist behavioural support but e-cigarettes can be helpful for smokers who do not want to use professional support.”
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