Cookies help us deliver only the best e-cigarettes and e-liquid. By using our website, you agree to our use of cookies.    Learn more   Got it
UK Vapour Brands Limited (UKVB)

We’re here to help - call Mon-Fri 8:30am-5.30pm: 01254 269380

Welcome Guest
  • Why
  • UK Designed
    Electronic Cigarettes
  • Over 400,000
    E Cig Products Sold
  • FREE Delivery
    on orders over £50
  • 28 Day
    Product Warranty

Social disapproval, not fear, motivates smokers to quit


However, in contrast to the assumed effects of fear on quitting intentions, a series of experiments conducted by [psychologists at Canterbury Christ Church University] consistently revealed that fear provoked by graphic images had no effect on smokers’ intentions to stop smoking. Instead, the researchers found that smokers were more willing to consider quitting if they accepted non-smokers’ negative attitudes toward their habit.”

19th March 2012, 9:58