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Social disapproval, not fear, motivates smokers to quit

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However, in contrast to the assumed effects of fear on quitting intentions, a series of experiments conducted by [psychologists at Canterbury Christ Church University] consistently revealed that fear provoked by graphic images had no effect on smokers’ intentions to stop smoking. Instead, the researchers found that smokers were more willing to consider quitting if they accepted non-smokers’ negative attitudes toward their habit.”

http://www.theglobeandmail.com/life/facts-and-arguments/social-studies/social-disapproval-not-fear-motivates-smokers-to-quit/article2372132/?utm_medium=Feeds%3A%20RSS%2FAtom&utm_source=Life&utm_content=2372132

19th March 2012, 9:58