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So e-cigs are the future


So e-cigs are the future – and the former Mr Tesco and British American Tobacco (BAT) have confirmed it.

BAT have created a  new subsidiary company - Nicoventures – who have teamed up with a new start up company called ‘Kind Consumer’ (who thought up that name????), funded by the former Mr Tesco.  Anyway, these guys are going to be investing in a ‘non tobacco nicotine inhalation device’, and it gets better – as it will mimic the ‘psychological rituals and routines of smoking’!


 Oh, wait – aren’t they called electronic cigarettes?

 For the full article:

According to The Independent Newspaper – an article that appeared on Friday June 3rd suggests that Phillp Morris is getting in on the act too. Told you it was the future.

13th June 2011, 10:37